Sep 16, · Mass communication refers to how media organizations produce, receive, analyze and transmit information to large populations by using mass media. Mass media refers to the different media technologies utilized in communication to disseminate information to most people. Mass media comprises print media, which is the printed form of information or Jun 02, · In this essay, the effects of the mass media and the censorship in the social media in Egypt would be discussed strategically. The major advantage of using the social media includes the creation of a society that is always informed with the current information around the world. For instance, the distribution of the magazines and newspapers Dec 01, · Definition of mass media: The means of communicating news and information is termed as mass media. Mass media is classified in two categories. one is print media and another is electronic media. Print media include newspaper, magazines, journals and other printed materials. while electronic media included radio, television, satellite channels, internet, cinema etc. Importance of mass media:
Mass Media Essay - Words | Bartleby
It is impossible to underestimate the impact of Modern Mass Media on every single person, mass media essay, and a society as a whole. For many centuries, starting with the invention of first printing machine, public opinion was extensively exposed to the influence of mass media. But who influences mass media?
Ideally, mass media should be an independent body, whose main function is to mass media essay the reality, and provide people with new information, concerning economical, political and cultural aspects of life. However, as everything in the world is influenced by something, mass media essay, mass media is also being influenced, which makes it lose the main purpose which it serves.
However, the dramatic effect of mass media may seem small at the first sight, because it is a long slow process of adding up necessary information in order to modify public opinion.
With the invention of the Internet the interaction between public opinion and mass media has become mass media essay stronger; hence, the influence on public opinion has also become more intense.
We all know that news programs on TV provide us with the current events going on worldwide; however, it is already a fact mass media essay the same events are interpreted and shown differently in different countries.
He exposes the dissimulation of the absence of censorship of mass communication media, and the prevalence of right forces in the creation of news today. Parenti convinces the readers that the entire mass media is serving the interests of political and mass media essay leaders, rather than the interests of average people, whom it should have served indeed, mass media essay.
The author is convinced that modern mass media is misleading public opinion and shifts it in the necessary direction. Actually, mass media should be a mirror of reality, reflecting objectively and independently the given information.
Obviously it is not so, and there are multiple factors influencing the process of reflecting information, and the rate of influence of certain factors varies in accordance with the alteration of information. According to Chomsky, people cannot use mass media essay brains while working for mass media, because they should be submissive, rather than independent, mass media essay.
There are a lot of political and economic factors that exert corrupt influence on mass media. Money as a source of power has a great impact on mass media. When a certain TV company is profit-oriented and is paid money to attract as much people as possible, it mass media essay do its best to attract the audience by fair means of foul. The owners and top mangers of mass media companies may be then referred as an authoritative body, which is equal to higher political or economic bodies.
It is also considered that press lords, such as Rupert Merdock in Great Britain or Conrad Black in Canada have a full control over the content of the news, and show in their press mainly the conservative views. Mass media is influenced by commercial activities of some of the corporations and businesses. Commercially-oriented mass media is to attract as large audience as possible to gain profits for advertising account. Thus, the information given in the news should be interesting for the audience, mass media essay.
The presence of such commercial restrictions evidences that the market can bring in rather effective censorship into mass media. As a result, commercial mass media is characterized by certain obstacles faced while reflecting some radical or progressive opinions.
However, other researchers believe that mass media reflects not all variety of views, mass media essay, but only the views of the representatives of institutional authority: politicians, governmental officials, economic leaders and mass media essay. This concept assumes that the authorities determine general set mass media essay matters, which should be discussed by the media, outlines the main principles of perceiving the reality and determines the rate of possible digressions in views.
Another important view on what might influence mass media is the influence of ideology on the reflection of reality. The Internet is now used in all spheres of life; however, its usage in mass communication is probably most extensive. By means of the Internet people are able to receive and distribute information, which of course has a dramatic effect on mass media as well as society in a whole.
Thus, it is necessary to emphasize, that the advent of the Internet into Canadian mass communication has changed the roles and functions performed by all mass media organization and the public. As it has been mentioned above, mass media influences vast mass people, while it is influenced by a certain group of people who own some sort of power.
What is the purpose of doing that? Having spoken about modern mass media, mass media essay, and the factors which influence the process of reflecting the reality it is necessary to make a conclusion.
From my point of view, the main function of mass media should be just the reflection of reality, without any interpretations, adaptations and other means of misleading the people. Though, a lot of states claim to be democratic and have the freedom of speech, censorship is still being exercised there. This is done in order to satisfy the interests of governmental officials, mass media essay, who strive to gain as much power over people as possible.
And it seems natural, because it is what government was created for — to rule the people. Fan, David P. Greenwood Press, 2. Lorimer, mass media essay, Rowland and Gasher, Mike, Mass Communication in Canada, 4th ed. Toronto: Oxford University Press, 3. Mitchell, mass media essay, Peter R. Schoeffel, John Understanding Power: The Indispensable Chomsky 4.
Parenti, Michael. Inventing Reality: The Politics of the Mass Media, mass media essay. New York: St. Martin Press 5. Ritzer, George, The McDonaldization of Society, Thousand Oaks, CA: Pine Mass media essay Press, All the examples of communication and media essays are written from scratch by our professional writers.
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Mass Media Essay It is impossible to underestimate the impact of Modern Mass Media on every single person, and a society as a whole. Does mass media influence or is it influenced? Conclusion Having spoken about modern mass media, and the factors which influence the process of reflecting the reality it is necessary to make a conclusion. Bibliography 1. Ritzer, mass media essay, George, The McDonaldization of Society, Thousand Oaks, CA: Pine Forge Press, All the examples of communication and media essays are written from scratch by our professional writers.
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Sep 16, · Mass communication refers to how media organizations produce, receive, analyze and transmit information to large populations by using mass media. Mass media refers to the different media technologies utilized in communication to disseminate information to most people. Mass media comprises print media, which is the printed form of information or Dec 01, · Definition of mass media: The means of communicating news and information is termed as mass media. Mass media is classified in two categories. one is print media and another is electronic media. Print media include newspaper, magazines, journals and other printed materials. while electronic media included radio, television, satellite channels, internet, cinema etc. Importance of mass media: Sep 21, · There are a number of mediums from which people can pick and access information from such as TV, Internet, Radio, or cell phones. Therefore, the media grasps a very powerful capacity to set a social issue for mass audience to assume and talk about. Media can contribute a lot to a society.5/5(2)
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